India, being the largest democracy and second-most populated country in the world, is home to numerous languages. Catering to the needs of the digital natives, a number of social media platforms enable people to share their thoughts and ideas. However, English, being the predominant language for these platforms, often becomes a barrier for a majority of the people. Many fail to express their exact thoughts in English, resulting in limited usage of such platforms or abandonment of the accounts. By 2021, 9 out of 10 internet users will be consuming content in regional languages, as per a KPMG study. In a country like India, which is home to a million languages and dialects, it is tough to say that one language can bring everyone closer.Â
The Helo app was launched in June 2018 to enable Indians across the globe to connect and express themselves in their own language. Fulfilling the objective, Helo India was launched in 14 major Indian regional languages, namely, Hindi, Telugu, Tamil, Malayalam, Marathi, Gujarati, Oriya, Bengali, Kannada, Punjabi, Assamese, Haryanvi, Rajasthani and Bhojpuri.Â
Unlike the other social media platforms, Helo empowers its users with in-app features and tools to create and share content without facing any language barrier. This is one of the key reasons for the success of the Helo social app in India and its 50 million monthly active users are a testament to its success and popularity across the country. Helo has bridged the gap, created by limited language options for the netizens to connect and share content in, by providing them with an opportunity to enjoy the benefits of social media in their own language.Â
Helo app is a platform where not only individual users like you and me create, consume and share content but also popular celebrities express their thoughts and connect with their fan following in their regional languages. There are also popular local content creators who share pictures, videos, updates, songs, jokes, and whatnot, and have gained appreciation from the content consumers. Interestingly, these local content creators who understand what gets popular online, create content across the key Indian languages. Some examples are for Hindi, there are creators like Anita Hassanandini, Tina Dattaa, Naseem Siddiqui; Ginni Kapoor and Sara Gurpal for Punjabi; Basheer Bashi and Mithilaj Abdul for Malayalam, to name a few.Â
As per a recent study, 66% of Indiaâ€™s netizens prefer to consume content in their local languages. Creating such a multilingual platform is a step towards connecting the global Indians or Global desis with the content and people that are closer to them in terms of language and relevance. Helo is leading the way for social media platforms by creating such a platform that has become the destination to explore content that brings people closer to the communities.